Gutsy was born out of a simple but bold question: What if a protein bar could do more than fuel your muscles — what if it could fuel your gut too?
The Story Behind a Movement for Better Gut Health
Our founder, John Gibb, spent years developing better-for-you snacks that included all natural ingredients, protein, and low carb low sugar alternatives to consumers' favorite brands. Having convinced himself that sugar is the worst epidemic that American consumers face, he built a very successful brand and spearheaded an industry coalition dedicated to educating consumers on the risks of added sugars. By delivering improved products without sugar, which were as good as the originals, his vision redefined better-for-you snacking.
Building on this foundation, John undertook a comprehensive exploration of the gut health movement, evaluating products, rigorously studying the science, and engaging with leading experts across academia, health care, and the food industry. Through these collaborations, he identified gut health, alongside sleep and movement, as essential pillars of overall wellness and disease prevention. His research underscores that prioritizing gut health is vital for Americans seeking to address chronic illness, pain, and mental health challenges
So why combine gut health with protein?
Because protein is essential — but it’s also one of the hardest nutrients for the body to break down and absorb. John set out to solve that problem. By pairing 28g of protein with probiotics, prebiotic fiber, and fermented ingredients, Gutsy delivers a bar that doesn’t just build muscle — it makes protein bioavailable, supports digestion, and helps you feel good doing it.
Today, Gutsy exists to push the protein bar further. Not just another snack. Not just another label. But a gut-first protein bar designed for real performance and real wellbeing.